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Click-through benchmarks by network

Indicative click-through ranges by network and category, to sanity-check a forecast before you trust it.

Free toolNo sign-up8 networks

Sample ranges

Ranges are drawn dotted because they are indicative, not measured for your page. Search networks read higher because people arrive already asking; feed networks read lower and vary more with creative. Your page, offer and audience move the number more than the network does.

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