Desktop capture · 1200px
3.6%
0.1vs last cycle
MeasuredIf the plan shipsLast cycle
The original page. Cycle 10, desktop.
Audience paths
Each row is an audience. Read it left to right: earlier cycles, then now, then the next cycle if the plan ships.Earlier cycleCycle 10Other versionsCycle 11, if the plan ships
CTR by pairing
predicted clicks on the primary call to actionSwipe across to compare networks and averages.
Audience
Google Search
Average
In-market researchers
4.2%
Short-form discoverers
3.7%
Technical evaluators
3.5%
Budget holders
3.3%
Returning visitors
3.3%
Enterprise procurement
3.4%
Average
3.9%
3.1%
4.1%
3.3%
3.2%
LowerHigherNot evaluatedLowest to highest, mark is the average